I attend digital marketing and social media workshops, conferences and seminars to learn in order to improve my skill set or expand my knowledge, and my expected takeaway is that I learned in order to achieve my goals.
I just returned from a Facebook marketing workshop hosted by Blitzmetrics. Led by founder and Chief Technology Officer Dennis Yu, the entire program is based on process and checklists. This methodology doesn’t stop with the program. It is also how Dennis trains his team ensuring accountability and results for both the business and clients.
Leading up to the workshop, each attendee has a project list in Basecamp. It is probably the most prep work I have to complete before attending an event. What initially seemed like a daunting check list, I made my way through each task and got all but one complete before arriving in Phoenix.
What is usually a week-long event, we accomplish in three intensive days. And it is impossible to explain the amount of information that we cover. I’m sure I’ll need a couple of days to decompress, and really grasp what I learned. Dennis and his team demonstrate their program works by showing us real time examples, and sharing step by step the how and why.
What was your key takeaway?
As we drove to our the start of our final day this morning, the question was asked, “What is the key takeaway you got from attending this event?” Everyone had a different response. One said it meant validation of what they were already doing. Another said she had renewed motivation for her company.
My key takeaway was a little different. I’ve known Dennis for several years. I have sought Dennis’ counsel and the expertise of the Blitzmetrics team for social media campaign amplification and research and data for marketing presentations. Dennis has been suggesting for a few months that I should consider launching my personal brand. While I have never said “No” to Dennis, I also haven’t jumped into action either.
The kick in the butt I needed
For me the event is the kick in the butt I need to get myself moving forward. When it is all said and done, I believe I’m on the right path to achieve my goal. That goal is to help companies and brands in the automotive aftermarket build their own strong and successful social media program.
The third and final day was the most relevant to me. Isaac Irvine of GoDaddy spoke to us about the making of his “Why” video that we had viewed the day before. The end product was the result of several takes, editing, trimming, voice over and splicing. He talks about recording on the fly when he’s inspired with an idea for great content. As he spoke, I realize that his fears about making videos were the same as mine and others who were in the audience.
Be Willing to Teach
What I really connected with was Dennis Yu’s explanation of the Nine Triangles Framework. This put together everything we had been learning and implementing.
The most noteworthy triangle to me was Learn, Do, Teach (LDT). It isn’t enough to learn how to be a better social media marketer or knowledgeable about personal branding. So often we selfishly keep what we know to ourselves thinking that it is our “advantage.” Instead, it is our responsibility to pass on our knowledge on to others so that they may benefit and will teach others as well.
Beyond the wealth of information that I learned. I found myself surrounded by some of the most amazing people. All of us came from different industries, yet we have the commonality of wanting to know more. And that more was given to us by Dennis and his team. By the way, if Dennis believes in you, he never takes “No” for answer.
Later today I’m off to Phoenix for three days of intensive training with Dennis Yu and the Blitzmetrics team. If you didn’t already know, Dennis is my social media/data spirit animal, and is helping me work my way though this personal branding journey.
It seems like I’ve been doing a ton of prep work to get ready for this event. Everything from establishing my business email and public figure page on Facebook, to setting up Google AdWord and Tag Manager accounts. The ultimate goal of all of this is to lay down the foundation and kick start my personal brand.
Part of the process is creating my “Why” video. As often as I have been on stage performing as a musician or in a community theater production, you would think I’m comfortable in front of a camera. I really don’t like the sound of my voice recorded and the old adage that the camera adds pounds to you is no joke! But in order to move this personal branding thing forward, I need to suck it up.
The “Why” video is – why me? The steps to building my why have been laid out very clearly by Blitzmetrics.
Start with a personal story that will connect your audience emotionally
Make my “I Believe” statement connecting to my Why
Who I am and what I do
This video concept sounds simple enough right? But how do I decide what experience I should connect myself to?
I narrowed my choices down to three:
Adopted as an infant by a single American woman before it was cool to adopt children internationally.
Went to an open call audition for performers to sing the National Anthem at PNC Park for the Pittsburgh Pirates and was selected.
Was a stand in for Pocahontas at the mall.
When I post the video you’ll know which option I choose! Stay tuned! If you have an opinion about which one I should focus on, please leave a comment!