Go Ask Someone About Social Media

As social media managers, we are proud of our platforms. Our engagement and interaction with our fans are on point. Our social media reporting reflects that the needle is moving. But when is the last time you had someone else critique your social media? It […]

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Does Advertising on Social Media Work?

Social media advertising was an unknown frontier when platforms first started to sell space. Where were consumers most likely to take action? Are ads more effective in a column, or tucked in a news feed? Needless to say, the news feed ads won. Social advertising […]

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