Last week’s SEMA Show is the crown jewel of the automotive aftermarket industry. The annual four-day event brings thousands of exhibitors and attendees from all over the world to the Las Vegas Convention Center. From the moment the show opens its doors, there is a constant flow of people making their way through the halls and… Continue reading
Inspiration is the most gratifying when you experience it unexpectedly. It’s that cliche “a-ha” moment when everything just clicks and you see things from a whole new perspective. At some point in your career you’ve experienced the professional rut. The creativity comes to a stand still, and your zeal for more has waned. So where… Continue reading
Marketing conferences come in all shapes and sizes, and take place in great locations like San Diego, Las Vegas and Chicago. All of them offer you the same benefits more or less. You can network with other digitally like minded people. Rub elbows with “influencers”. Hear success stories from brands you’d either like to work… Continue reading
I always thought blogging was simply writing out your thoughts, and posting it online. Then a few months ago, I decided to take the advice of my friend Dennis Yu of Blitzmetrics, and start the process of branding myself. The Blogging Battle Begins Following the steps outlined in the “Personal Branding Guide,” I set up… Continue reading
Why does networking matter? Have you ever thought why you build your professional network? When you meet someone at an industry event or conference, what do you do with the card you exchanged? Do you add it to the stack in your desk drawer, or do you immediately invite them to connect on LinkedIn and… Continue reading
As social media managers, we are proud of our platforms. Our engagement and interaction with our fans are on point. Our social media reporting reflects that the needle is moving. But when is the last time you had someone else critique your social media? It is almost impossible for us to step outside of our… Continue reading
Social media advertising was an unknown frontier when platforms first started to sell space. Where were consumers most likely to take action? Are ads more effective in a column, or tucked in a news feed? Needless to say, the news feed ads won. Social advertising has expanded beyond text and static images. Ads now contain… Continue reading
