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MSocial – Marlena Solomon

Your social is my business.

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Category: Digital Marketing

Don’t Downplay The Knowledge You Have to Share

April 20, 2017

If you are a brand or you manage one, you establish credibility and authority when you publish, share and amplify good content. So when I was considering a jump into the waters of social media marketing as a business, I struggled with the thought of, […]

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filter photo collage
Blog, Digital Marketing

Filter this! Just kidding – Keep Content Real

March 12, 2017

Using a photo filter has a time and place. I admit that I like to explore the filters on Snapchat, Instagram and Facebook, but there is some lost authenticity when you rely on manipulating the image too much. A few years ago, my friend Kirsten […]

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Automotive Aftermarket, Blog, Digital Marketing

Five Tips to Cover Motorsports Events on Social

March 1, 2017

When you are covering a motorsports event, social media can be fast, flexible and unforgiving. You need to be prepared for anything to happen on the track during the race. At the same time, you want to look for opportunities to get candid shots of […]

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Automotive Aftermarket, Blog, Digital Marketing

Follow and Follow Back

February 24, 2017

Social media is a reciprocal relationship of “Follow and Follow Back”. This applies to anyone who has a presence on social media. Follow selectively That doesn’t mean you need to follow every one. In fact, I’m a bit discriminating about who I will follow back. […]

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Blog, Digital Marketing

Don’t just takeaway, give back

February 13, 2017

I attend digital marketing and social media workshops, conferences and seminars to learn in order to improve my skill set or expand my knowledge, and my expected takeaway is that I learned in order to achieve my goals. I just returned from a Facebook marketing […]

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Blog, Digital Marketing

Personal Branding – What is your “Why”?

February 8, 2017

The making of the “Why” video. Later today I’m off to Phoenix for three days of intensive training with Dennis Yu and the Blitzmetrics team. If you didn’t already know, Dennis is my social media/data spirit animal, and is helping me work my way though this […]

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Blog, Digital Marketing

Social Media Marketing Is Only Valuable If You’re Doing It Right

December 27, 2016

“Thoughts on Social Media Marketing Is It a Fad?”  This was recently posted on an Automotive Aftermarket Networking page last week. It was no surprise that there were over 200 comments, and the overwhelming sentiment is that it is NOT a fad. Many respondents say that […]

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Name tags from past conferences.
Blog, Digital Marketing

Are Marketing Conferences Really Valuable?

October 7, 2016

Marketing conferences come in all shapes and sizes, and take place in great locations like San Diego, Las Vegas and Chicago. All of them offer you the same benefits more or less. You can network with other digitally like minded people. Rub elbows with “influencers”. […]

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Blog, Digital Marketing

The Blogging Battle – Blogging isn’t as easy as it looks

September 30, 2016

I always thought blogging was simply writing out your thoughts, and posting it online. Then a few months ago, I decided to take the advice of my friend Dennis Yu of Blitzmetrics, and start the process of branding myself. The Blogging Battle Begins Following the […]

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Blog, Digital Marketing

Don’t Underestimate the Importance of Networking

September 23, 2016

Why does networking matter? Have you ever thought why you build your professional network? When you meet someone at an industry event or conference, what do you do with the card you exchanged? Do you add it to the stack in your desk drawer, or […]

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