If you are a brand or you manage one, you establish credibility and authority when you publish, share and amplify good content. So when I was considering a jump into the waters of social media marketing as a business, I struggled with the thought of, […]
Using a photo filter has a time and place. I admit that I like to explore the filters on Snapchat, Instagram and Facebook, but there is some lost authenticity when you rely on manipulating the image too much. A few years ago, my friend Kirsten […]
When you are covering a motorsports event, social media can be fast, flexible and unforgiving. You need to be prepared for anything to happen on the track during the race. At the same time, you want to look for opportunities to get candid shots of […]
Social media is a reciprocal relationship of “Follow and Follow Back”. This applies to anyone who has a presence on social media. Follow selectively That doesn’t mean you need to follow every one. In fact, I’m a bit discriminating about who I will follow back. […]
I attend digital marketing and social media workshops, conferences and seminars to learn in order to improve my skill set or expand my knowledge, and my expected takeaway is that I learned in order to achieve my goals. I just returned from a Facebook marketing […]
The making of the “Why” video. Later today I’m off to Phoenix for three days of intensive training with Dennis Yu and the Blitzmetrics team. If you didn’t already know, Dennis is my social media/data spirit animal, and is helping me work my way though this […]
“Thoughts on Social Media Marketing Is It a Fad?” This was recently posted on an Automotive Aftermarket Networking page last week. It was no surprise that there were over 200 comments, and the overwhelming sentiment is that it is NOT a fad. Many respondents say that […]
Marketing conferences come in all shapes and sizes, and take place in great locations like San Diego, Las Vegas and Chicago. All of them offer you the same benefits more or less. You can network with other digitally like minded people. Rub elbows with “influencers”. […]
I always thought blogging was simply writing out your thoughts, and posting it online. Then a few months ago, I decided to take the advice of my friend Dennis Yu of Blitzmetrics, and start the process of branding myself. The Blogging Battle Begins Following the […]
Why does networking matter? Have you ever thought why you build your professional network? When you meet someone at an industry event or conference, what do you do with the card you exchanged? Do you add it to the stack in your desk drawer, or […]
