If you are a brand or you manage one, you establish credibility and authority when you publish, share and amplify good content. So when I was considering a jump into the waters of social media marketing as a business, I struggled with the thought of, […]
When you are covering a motorsports event, social media can be fast, flexible and unforgiving. You need to be prepared for anything to happen on the track during the race. At the same time, you want to look for opportunities to get candid shots of […]
Social media is a reciprocal relationship of “Follow and Follow Back”. This applies to anyone who has a presence on social media. Follow selectively That doesn’t mean you need to follow every one. In fact, I’m a bit discriminating about who I will follow back. […]
Last week’s SEMA Show is the crown jewel of the automotive aftermarket industry. The annual four-day event brings thousands of exhibitors and attendees from all over the world to the Las Vegas Convention Center. From the moment the show opens its doors, there is a constant […]
