Last Monday I did something that has been on my mind for a while – and that is to find a balance between my work and home life. So Monday I left my position as Marketing Manager for an HVAC company here in Houston. My relief must have been evident when I turned in my… Continue reading
Author: marlenacs
Passionate about all things social media, with specialization in the Automotive Aftermarket Industry for both B2B and B2C markets.
Starting Over – Again
No one is ever prepared to lose their job, however it happens, and with us only a year out from the pandemic, companies are still recovering if they’ve survived this long. I didn’t lose my job on March 5 because of COVID – I was let go from The Texas Renaissance Festival because the owner… Continue reading
Recovering After You’ve Been Let Go
Last year at this time I was let go from my job, and it was the first time in my career that had ever happened. With the change of the corporate division president, it was decided that the company would no longer pursue launching their product in the US automotive aftermarket, so no marketing =… Continue reading
Don’t Downplay The Knowledge You Have to Share
If you are a brand or you manage one, you establish credibility and authority when you publish, share and amplify good content. So when I was considering a jump into the waters of social media marketing as a business, I struggled with the thought of, “What if what I have to say isn’t important?” It… Continue reading
Filter this! Just kidding – Keep Content Real
Using a photo filter has a time and place. I admit that I like to explore the filters on Snapchat, Instagram and Facebook, but there is some lost authenticity when you rely on manipulating the image too much. A few years ago, my friend Kirsten sent me a photo she had of us taken on… Continue reading
Five Tips to Cover Motorsports Events on Social
When you are covering a motorsports event, social media can be fast, flexible and unforgiving. You need to be prepared for anything to happen on the track during the race. At the same time, you want to look for opportunities to get candid shots of driver and fan interaction. 1. Show them what they can’t… Continue reading
Follow and Follow Back
Social media is a reciprocal relationship of “Follow and Follow Back”. This applies to anyone who has a presence on social media. Follow selectively That doesn’t mean you need to follow every one. In fact, I’m a bit discriminating about who I will follow back. Especially if it seems like all I’m getting is a… Continue reading
Don’t just takeaway, give back
I attend digital marketing and social media workshops, conferences and seminars to learn in order to improve my skill set or expand my knowledge, and my expected takeaway is that I learned in order to achieve my goals. I just returned from a Facebook marketing workshop hosted by Blitzmetrics. Led by founder and Chief Technology… Continue reading
Personal Branding – What is your “Why”?
The making of the “Why” video. Later today I’m off to Phoenix for three days of intensive training with Dennis Yu and the Blitzmetrics team. If you didn’t already know, Dennis is my social media/data spirit animal, and is helping me work my way though this personal branding journey. It seems like I’ve been doing a… Continue reading
Social Media Marketing Is Only Valuable If You’re Doing It Right
“Thoughts on Social Media Marketing Is It a Fad?” This was recently posted on an Automotive Aftermarket Networking page last week. It was no surprise that there were over 200 comments, and the overwhelming sentiment is that it is NOT a fad. Many respondents say that it has played a key role growing his or her… Continue reading