Over eleven years ago my career path changed from the editorial side of journalism to an officially titled communications and then marketing specialist. What I didn’t know about the automotive aftermarket and the lubricants manufacturing business, I learned by immersing myself and absorbing all that I could about the industry.
With that came the opportunity to create, manage and moderate the brand’s social media presence that started with YouTube and Facebook. Added platforms included Twitter, Instagram, LinkedIn Pages, and Pinterest.
In 2019 I left the Automotive Aftermarket, which I am still an enthusiast, but I took a leap of faith and joined the team at the Texas Renaissance Festival as the Marketing Manager. TRF is the largest Renaissance festival in the nation. After two season I’ve learned a lot, and am enjoying managing the festival’s social media, writing press releases, managing the Ambassador group, managing the media center, maintaining the website, blogging, podcasting and more! My beliefs in the place social media holds within the marketing plan remains the same. The power of social media has increased with more value added to social media advertising, mobile accessibility and organic content that speaks to the customer’s story.
Brand social media isn’t merely scheduling posts of pictures and videos. Brands must align their social media strategy with their content strategy so that the same messaging and brand tone carries across all marketing platforms. Content must be engaging, conversational and worthy of sharing.
What I have learned during the course of both my professional and personal life is that you never stop learning, change is good, networking and relationships matter, and listening is invaluable.